A ChannelMining Case Study
Stop Retirement Accounts from Rolling Away
The aging baby boomer is no secret, just as we know that the one-company career is a relic of the past. Today, the average worker stays less than five years with one employer, and a 34-year old has already been on the payroll of nine companies, according to the Department of Labor. These are just two reasons that millions of dollars roll out the door from 401(k), IRA and other retirement plans every year. Is your company prepared to profit from this tidal wave, or are you going to watch your assets flow away?
IRA Rollover accounts are the natural destination for much of this money, since many investors shifting assets are not old enough to take their money free of penalties. With the right information and strategies, you can keep these customers.
ChannelMining Solutions
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Provide email, literature to new retirement customers about IRA Rollovers –and continue to educate them over your whole relationship
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Capture new participants with money to move into your plan
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Identify customers who have: stopped making contributions to their plan; taken a partial distribution; are nearing distribution age
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Find clients who are related to companies that have announced layoffs, moves
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Monitor redemptions to find closing accounts. Contact customers, and any related sales people, to make sure they know their options include an IRA Rollover with your company
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Track campaign results