Take a look at how organizations are improving effectiveness and profitability, cutting costs and gaining speed with new strategies.
Sales Organization
Goals
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Increase total sales and sales per rep
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More reps with high sales
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Diversify product sales
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Efficient use of sales force time; attract new reps
Strategies
✔ Identify the most productive sales people and the factors that influence them. Target products and campaigns.
✔ Develop other reps with similar characteristics
✔ Develop interactive, mobile sales call system
✔ Track effectiveness of promotions, campaigns, meetings, conferences
✔ Immediately execute campaigns and communications to capitalize on news and trends
✔ Use external data to identify potential new sales/reps opportunities
Customer Service Organization
Goals
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Increase customer loyalty
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Raise per-customer profitability
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Increase cross-product ownership
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Create feedback loop
Strategies:
✔ Run campaigns for “at risk” customers
✔ Target likely customers, products for cross-sell initiatives
✔ Offer tiers of service, pricing based on customer size, profitability
✔ Identify client preferences, sensitivities, behavior patterns
✔ Integrate all contact points – call center, web site, account history
✔ Proactive communications about news and trends
Data Organization
Goals
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Increase utility of stored data
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Expand capacity and variety of data stored and integrated
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End internal bottlenecks
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Provoke thought and product ideas
Strategies
✔ Consolidate, integrate data sources
✔ Streamline operations and have continuous, real-time, remote access
✔ Create new opportunities to segment, combine data for analysis and products
✔ Reach new audiences with relevant analysis and information
Services
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ChannelMining Solutions Works with Your Business
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Evaluate your current systems and strategies
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Identify opportunities for products, services, customers
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Develop, install and monitor solutions
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Create productive marketing and sales campaigns to make the most of your systems